Please read these Terms of Service carefully.

Website Terms of Service.

Welcome to the Den Lion Associates Website. If you continue to browse and use this Website, you are agreeing to comply with and be bound by the following Terms of Service, which together with our Privacy Policy govern Den Lion Associates relationship with you in relation to this Website. If you disagree with any part of these Terms of Service, please do not use our Website.

The content of the pages of this Website is for your general information and use only. It is subject to change without notice.

This Website uses cookies to monitor browsing preferences. If you do allow cookies to be used, the following personal information may be stored by us for use by third parties.

Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this Website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

Your use of any information or materials on this Website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, Services or information available through this Website meet your specific requirements.

This Website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these Terms of Service.
All trademarks reproduced in this Website which are not the property of, or licensed to, the operator are acknowledged on the Website.

Unauthorised use of this Website may give rise to a claim for damages and/or be a criminal offence.

From time to time this Website may also include links to other Websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the Website(s). We have no responsibility for the content of the linked Website(s).

Your use of this Website and any dispute arising out of such use of the Website is subject to the laws of England.

Consultancy Terms of Service.

In these Terms of Service, Den Lion Associates is referred to as “DLA” and the party to whom the Proposal is addressed is referred to as “the Client” (collectively “the Parties” or individually the “Party”), the services and deliverables are detailed in the Proposal. The offer outlined in our Proposal is open for acceptance by the Client for a period of 30 days after which the offer shall lapse, unless otherwise notified by DLA.


1. The Agreement.

1.1 The Agreement made by the Parties comprises:

1.1.1 DLA’s written Proposal issued to the Client in connection with the Services (the “Proposal”);

1.1.2 The Schedule of Charges where one has been included in the Proposal;

1.1.3 These Terms of Service; and

1.1.4 Any royalty Agreement entered into in writing between the Parties (“Royalty Agreement”);

Collectively the “Agreement” and shall be interpreted in the above order of priority in the event of any inconsistency or conflict with documents appearing later in the list taking priority over documents appearing earlier in the list.

1.2 The Agreement shall be deemed accepted by the Client upon the first of (i) the Client’s signature of the Agreement, (ii) the Client’s instruction to commence work, (iii) DLA starting work at the Client’s site or (iv) the Client’s payment of any agreed fee.

1.3 Variations or additions to the Agreement can be made. However, both Parties must agree to the variation or addition in writing.

2. Provision of Services and Deliverables.

2.1 DLA undertakes that it will perform the Services and supply the deliverables expressly described in the Proposal (“the Services”) with reasonable skill and care and in a good and workmanlike manner.

2.2 DLA will use Consultants with appropriate skills and experience for the provision of the Services. DLA may only replace those Consultants with Consultants of suitable experience and suitability.

2.3 DLA agrees to deliver the Services within a reasonable time. Both Parties will use all reasonable endeavours to meet any target date, project plan or time table referred to in the Agreement (“Date”).

2.4 The Client acknowledges and agrees that where DLA designs, builds, develops, delivers, customises or integrates any product or other deliverable provided as a part of the Services (including without limitation software) it does so as a Consultant providing Services and not as a supplier or manufacturer of goods. Any supply of goods by DLA shall be governed by DLA’s Standard Terms of Supply.

3. Client’s Obligations.

3.1 DLA may need access to the Client’s facilities, information, tools and resources for and during the provision of the Services. If so requested by DLA, the Client, without charge to DLA, will provide access to these to the extent reasonably requested by DLA and shall co-operate with DLA to the extent reasonably required to achieve the objectives set out in the Agreement. The Client shall further make decisions and inform DLA of the results of those decisions when DLA reasonably requests it to do so for DLA’s performance of the Services.

3.2 The Client acknowledges that, in giving any opinion or advice in the course of provision of the Services, DLA relies on the information about the Client or any project described in the Proposal provided to it by the Client and does not seek to establish the reliability of such information; accordingly, the Client:

3.2.1 undertakes to provide complete and accurate information about itself and about any such project which is or may be relevant to the Services and to provide such other information as DLA may reasonably request; and

3.2.2 warrants that any such information provided is accurate, complete and not misleading.

3.3 To the extent applicable, the Client undertakes to comply with WEEE Regulations 2006 and bear all costs of such compliance including but not limited to the treatment, recovery and disposal of all WEEE.

4. Fees and Payment.

4.1 The Agreement sets out the proposed fees, costs and expenses for the Services (“the Price”). Fees based on time and materials or on an estimate do not constitute a fixed price. DLA may increase the Price (i) on each occasion that the meeting of any Date is delayed by the Client for 3 months or more; and (ii) to reflect any variation to the Proposal requested by the Client; and (iii) to reflect any increase in raw materials, supplier costs or any currency fluctuation.

4.2 All fees, costs and expenses referred to in the Agreement are exclusive of VAT, sales and similar taxes of any kind.

4.3 Subject to clause 4.4, unless otherwise set out in the Proposal the Price shall be payable in full on acceptance of the Agreement of the Services.

4.4 DLA may invoice the Client for Services performed notwithstanding completion of the Services has been delayed by the Client’s failure to meet any Date.

4.5 Unless otherwise agreed in writing, the Client shall pay all fees, costs and expenses related to the Services upon presentation of DLA’s invoice.

4.6 If any invoice is not paid in full and cleared funds within 14 days from presentation, DLA may suspend performance of the Services and/or charge interest at the rate provided by the Late Payment of Commercial Debts (Interest) Act 1998 on any overdue amount from the due date until the date of actual payment of the overdue amount, whether before or after judgment.

5. Limitations and Exclusions.

5.1 Each Party accepts liability without limit for death or personal injury to any person due to its negligence or the negligence of its employees.

5.2 In respect of any liability other than those falling within clause 5.1 above and subject to clause 5.4, each Party’s total liability arising out of or in connection with the Agreement shall not exceed in aggregate 100% of the total fees payable by the Client under this Agreement.

5.3 Neither Party shall in any circumstances be liable to the other whether in contract, tort (including negligence) or otherwise for any loss of profit, loss of contracts, loss of benefit, loss of production, loss of availability, loss of data, loss of anticipated savings, loss of reputation, loss of goodwill or loss of use suffered or incurred directly or indirectly by the other Party, any consequential, indirect or special loss or damage howsoever arising and of whatsoever nature or any punitive or exemplary damages.

5.4 Nothing in this Clause 5 shall affect or limit the Client’s obligation to pay sums properly due under the Agreement.

5.5 The express Terms of this Agreement shall apply in place of all warranties, conditions, Terms, representations, statements, undertakings and obligations whether expressed or implied by statute, common law, custom, usage or otherwise, all of which are excluded to the fullest extent permitted by law.

5.6 DLA shall not in any circumstances be liable to the Client for any loss or damage resulting from a modification of, adjustment or repair to the results of the Services or from any use by the Client of such results in a manner outside the reasonable contemplation of the Parties at the time the Agreement was made. Any such modification, adjustment, repair or use shall be undertaken at the Client’s sole risk.

5.7 DLA shall have no liability to the Client to the extent that such liability would not have arisen but for a breach by the Client of its obligations under the Agreement and without limiting the foregoing DLA shall not be liable for any failure to meet any Date if such failure would not have occurred but for the Client’s failure to meet any Date or for the Client’s breach of the Agreement.

5.8 DLA shall not be liable for any defect, wastage or other loss whatsoever in, of or arising from equipment, hardware or software or other items or made available to DLA by the Client (“Client Materials”) which shall be held, worked on and used at the Client’s risk.

5.9 DLA shall not be responsible for any loss, damage, cost or expense arising from, or from any defect, mistake or inaccuracy in any Client Materials or information specified or supplied by the Client; any loss, damage, cost or expense arising there from shall be for the sole account of the Client.

5.10 DLA’s liability for Client Materials specified or provided to DLA by the Client or otherwise held or worked on by DLA on behalf of the Client shall be limited to the lesser of the basic raw material cost of the materials or an independent external valuation of such materials.

5.11 Nothing in this Agreement shall limit a Party’s liability for fraud, fraudulent misrepresentation or deceit.

6. Intellectual Property and Rights of Use.

6.1 Intellectual Property (“IP”) means patents, rights to inventions, registered designs, copyright and related rights, database rights, design rights, topography rights, trade secrets, rights in unpatented know-how, rights of confidence and any other intellectual property rights of any nature including all applications, all rights to apply for and renewals or extensions of such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world.

6.2 IP and rights to IP which the relevant Party can demonstrate is either already held by it at the date of the Agreement or at any time on or before the relevant time has been acquired or developed by it after the date of this Agreement entirely independently of the Services and of use of any Confidential Information of the other Party, and all modifications thereto and derivative versions thereof created at any time ("Background IP”) shall remain the property of that Party.

6.3 The Client hereby grants to DLA a royalty-free, non-exclusive, non-transferable licence to use the Client's Background IP as required to allow DLA to perform its obligations under the Agreement.

6.4 Subject to clause 6.5, to signature of the Royalty Agreement and to payment by the Client of the Price in full and cleared funds, DLA shall assign to the Client IP, other than Background IP, created or developed by DLA exclusively in the course of performance of the Services ("Foreground IP").

6.5  It shall be a condition of the assignment made pursuant to clause 6.4 that the Client shall not enter into a contract with a third party for the manufacture and/or supply of goods embodying all or any part of the Foreground IP unless and until it has given to DLA not less than 30 days’ notice of its intention to enter into such a contract and DLA has not by the expiry of such notice confirmed to the Client in writing that it wishes to accept a contract on the same or materially similar terms: if DLA does so confirm, the parties shall negotiate the Terms of such contract promptly and in good faith.

6.6 The Client shall grant to DLA a royalty-free, non-exclusive, non-transferable licence to use the Foreground IP for DLA’s marketing purposes; DLA shall submit such marketing materials to the Client for approval in advance (such approval not to be unreasonably withheld or delayed).

6.7 Where the Deliverables comprise or include software the IP in which is Background IP, the Client shall not unless otherwise agreed in writing:

6.7.1 copy adapt or reverse compile the whole or any part of the software other than solely for the purposes expressly permitted by and in accordance with section 50B(2) or section 296A(1) of the Copyright Designs and Patents Act 1998;

6.7.2 assign, transfer, sell, lease, rent, charge or otherwise deal in or encumber the software or use the software on behalf of any third party or make available the same to any third party;

6.7.3 remove or alter any copyright or other proprietary notice on any permitted copy of the software, receive or be entitled to the source code.

7. Forecasts and Recommendations/Third Party Services.

7.1 Statements made by DLA relating to the Services, and all recommendations, opinions surveys and forecasts (together “Forecasts”) in the Agreement, or any report, presentation or other communication are made in good faith on the basis of information available at the time and such Forecasts are addressed only to the Client. Whilst DLA will use reasonable skill and care in the preparation of such Forecasts, neither DLA nor any consultant employed or engaged by DLA shall have any liability in relation to losses or damage incurred as a result of or in relation to the Client’s reliance on such opinions or recommendations and Client acknowledges that such liability is a business risk of the Client.

7.2 Implementation of the results of the Services and the Client’s completion of any project of which the Services form part may require the involvement or supervision of or giving advice to third parties engaged by the Client. DLA strongly recommends that the Client obtain independent advice before entering into any legally binding commitment with any such third parties.

7.3 DLA may, during its performance of the Services, make statements about or recommendations of third party products, software, equipment or Services. DLA gives no warranty in relation to such products, software, equipment or Services, and the Client shall rely solely on the warranties and remedies provided by any such third party with whom it may contract.

7.4 Without limiting any other provision of these Terms of Service, DLA will use reasonable endeavours to assist the Client to minimise risk and additional cost or delay relating to the involvement in the Client’s project of any third parties involved in manufacturing or the provision of other Services or goods to the Client: in no circumstance shall DLA be liable for any failure by any such third party to supply goods or perform Services within particular timescales or to particular specifications.

7.5 Where the Services include the provision of software, the Client acknowledges that all software contains errors or defects and that the presence of errors or defects in software in particular does not mean that the Services have been performed negligently or in breach of contract. Accordingly, debugging, error correction or other remedial work will be at the Client’s cost.

8. Termination.

8.1 Either Party may at any time and without cause terminate the Agreement on giving 30 days’ written notice of termination to the other Party.

8.2 Upon termination under clause 8.1, the Client shall pay DLA all sums due in respect of the Services provided and expenses incurred prior to termination.

8.3 Either Party may terminate the Agreement forthwith by written notice if the other Party commits an act of bankruptcy or goes into liquidation or is put into liquidation (other than for a proper commercial purpose and whilst solvent) or a receiver is appointed or an administration order is made in respect of it.

8.4 Either Party may terminate the Agreement forthwith by written notice if the other Party commits a material breach of the Agreement and has failed to remedy the breach within 30 days of receipt of a written notice from the other Party identifying that the breach has occurred.

8.5 Termination shall not affect any accrued rights or liabilities arising out of the Agreement.

9. Non-Solicitation.

The Client shall not, either during the provision of the Services or for a period of six months from completion, employ or offer employment to any member of DLA’s Consultancy team.

10. Third Party Rights.

No person or entity other than the Client shall have any rights to enforce any of the Terms of the Agreement against DLA.

11. Assignment.

Neither Party shall assign the Agreement without the other Party’s prior written consent (not to be unreasonably withheld or delayed).

12. Publicity.

12.1 The Client agrees that DLA may:

12.1.1 refer to the Client on its client lists; and

12.1.2 refer to the nature of the Services contracted for provided that the Client is not identified.

12.2 Neither Party shall make any statement about the Services to the press or the public without the other Party’s written consent.

13. Waiver.

No failure, delay or indulgence by either Party in exercising any power or right under the Agreement shall operate as a waiver of that power or right.

14. Notices.

14.1 Where the Client is required to give notice in writing to DLA, the notice must be addressed to the individual who signed the Agreement at the address set out in the Agreement with a copy to the Proprietor at the then current office address of DLA.

14.2 Where DLA is required to give notice in writing to the Client, the notice will be addressed to the person who signed the Agreement (or that person’s successor) at the address stated in the Agreement (or current place of business if DLA knows this to be different).

14.3 All notices in writing must be sent by post or delivered by hand to the addressee.

14.4 In the absence of evidence of earlier delivery:

14.4.1 a notice sent by post will be deemed to have been served two business days after posting;

14.4.2 a notice delivered by hand will be deemed received on delivery.

15. Force Majeure.

Neither DLA nor the Client will be liable for any failure to perform their obligations, or delay in the performance of their obligations, if the failure or delay is due to causes outside their reasonable control.

16. Severability.

If any provision or part of a provision of the Agreement is held to be invalid, illegal or unenforceable that part shall be severed and the remaining provisions shall continue to be valid and enforceable as if the Agreement had been executed with the invalid provision omitted.

17. Entire Agreement.

This Agreement constitutes the entire and only Agreement in relation to the Services and deliverables and supersedes all prior Agreements, representations, understandings or discussions. Any Terms of Service which the Client purports to apply under any purchase order, confirmation of order, specification or other document do not form part of this Agreement. The Client acknowledges that any Agreement, representation, understanding or discussion it wishes to rely upon has been recorded in the Agreement and that no reliance has been placed upon any Agreement, representation, understanding or discussion that has not been embodied in this Agreement.

18. Applicable Law & Jurisdiction.

The Agreement shall be governed by and construed in accordance with the laws of England and Wales and any dispute arising out of or in connection with the Agreement will be subject to the exclusive jurisdiction of the English Courts.

Further Information.

Please Contact Us if you have any query or comment on these Terms of Service.